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Out-of-home (OOH) advertising is one of the oldest forms of advertising. Today it stands at the stage of evolution owing to the proliferation of technology, changing consumption patterns and increasing incidence of the organized retail sector.
When you’re first starting a business, branding is likely the last thing on your mind. After all, it’s hard to sit down and flip through fonts when you’re still trying to figure out who your customers are (and where to find them).