The term Guerrilla marketing was originally coined back in 1984 in Jay Conrad Levinson’s seminal book on the subject “Guerrilla Advertising.” Levenson wanted us to envision the strategies most often used by armed civilians in certain wartime conditions, specifically the element of surprise. This surprise ambush is the most commonly cited factor of Guerrilla marketing. Guerrilla advertising and Guerrilla marketing tries to utilise the same kind of surprise ‘attack’ when selling a product to a person or group.