This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Prospect expectations for businesses have never been higher — in fact, according to Google, 61% of people now expect brands to deliver personalized experiences. At the same time, the …
The term Guerrilla marketing was originally coined back in 1984 in Jay Conrad Levinson’s seminal book on the subject “Guerrilla Advertising.” Levenson wanted us to envision the strategies most often used by armed civilians in certain wartime conditions, specifically the element of surprise. This surprise ambush is the most commonly cited factor of Guerrilla marketing. Guerrilla advertising and Guerrilla marketing tries to utilise the same kind of surprise ‘attack’ when selling a product to a person or group.